Design Videos — Storytelling Through Motion
Project: Driving high-impact motion storytelling to showcase Outlook’s design evolution for Marketing and Microsoft Design.
My Role
Hybrid Art Director and Assistant Producer leading narrative strategy, UI asset creation, and creative execution for design storytelling videos.
Opportunity
Led creation of design videos showcasing Outlook’s evolving experience for internal and external marketing. Objective: Communicate design intent through compelling, emotionally resonant motion- helping stakeholders and users understand value behind Outlook’s modernization.
Strategic Impact: Support visual and product refresh through storytelling that highlights coherence, craft, and system-wide design alignment.
Process
Narrative Development: Shaped storyline communicating product vision, design rationale, and end-user benefits with clear, engaging messaging.
Asset Creation: Curated and prepared high-fidelity UI visuals, ensuring screen flows were accurate, brand-aligned, and motion-ready.
Art Direction: Directed music, motion style, 3d elements, transitions, and theming aligned with product tone and Microsoft Design standards.
Production Coordination: Managed cross-team collaboration with Microsoft Design motion team, facilitated review cycles, and ensured stakeholder alignment.
Quality Assurance: Ensured accessibility compliance and brand alignment meeting Microsoft Design’s quality benchmarks.
Results
Industry Recognition: Videos widely praised across company and publicly, serving as flagship storytelling assets for new Outlook experience.
Strategic Communication: Strengthened product narrative for internal and external audiences, aligning marketing and design goals.
Platform Featured: Showcased across multiple Microsoft platforms including marketing sites, design blogs, and internal keynotes.
Creative Benchmark: Set new standard for design storytelling through motion, blending clarity, emotion, and craft.
Design Team Visibility: Increased internal recognition of Outlook Design team’s strategic thinking and creative excellence.
Featured Work:
Outlook | a Microsoft Design video