Default Theming — Elevating Visual Expression Across Platforms
Project: Outlook Consumer Theme (“Alpine Glow”)
My Role
Senior Design Lead driving creative direction for Outlook’s default consumer theme across web, Windows, and mobile platforms.
Opportunity
Drove creative direction for Outlook’s default consumer theme as part of One Outlook initiative. Modernized product aesthetics while establishing foundation for broader theming capabilities including full-bleed image theming and mobile header treatments.
Strategic Impact: Partnered directly with the Outlook VP and senior leadership to align theming investments with business OKRs—enabling collaboration with world-class 3D artists to deliver a high-impact, scalable branded wallpaper that set a new visual standard across platforms.
Process
Creative Leadership: Authored creative brief and design principles. Led end-to-end visual direction with Six N. Five—globally renowned agency for elevated, emotionally resonant work.
Key Responsibilities:
- Aligned visual strategy with Outlook’s evolving brand and M365 themes
- Led weekly reviews across design, brand, and marketing stakeholders
- Ensured inclusive design and accessibility throughout
- Delivered on time and within budget in three refinement cycles
Execution: Maintained hands-on creative oversight while ensuring cross-functional collaboration and executive buy-in.
Results
Global Launch: Alpine Glow shipped to 400M+ users as Outlook’s default theme, delivering fresh, emotionally resonant visual experience across all form factors.
Brand Impact: Refined cohesion between consumer and enterprise surfaces. Established foundational assets for future dynamic theming capabilities.
Industry Recognition: Widespread internal recognition for raising visual bar. Set precedent for elevating branded design in productivity software.
Strategic Foundation: Success enabled creation of Commercial Default Theme, further supporting One Outlook objectives (details under embargo).
